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Print is powerful. Rewarding. It delivers a wallop of results.

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Archive for August 2007



Posted
Aug 26, 2007
by the PA Team

Hitchhiker’s Guide—the TransPromo Restaurant at the End of the Universe

This presentation offers a bit of everything Kodak embodies, from the company’s photography heritage to its transformation into the digital imaging market, its acquisitions and the marketplace today.

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Posted
Aug 22, 2007
by the PA Team

Marketing Innovations and Driving Results

Technology is changing. And there are more ways than ever to connect with your customer on a personal level.

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Posted
Aug 20, 2007
by the PA Team

Why Print Is a Winner

Filed under: Marketing Strategy

Kodak’s Graphic Communications Group CMO and VP Jeff Hayzlett suggests printers step up their game to survive and thrive in today’s marketplace.

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Posted
Aug 18, 2007
by the PA Team

Trends in Print Buying Survey Results

Filed under: Studies

Print Buyers Online.com conducted a survey of 244 seasoned print buyers to assess print-buying trends. Find out how they responded to questions about the challenges and changes they face within their respective buying organizations.

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Posted
Aug 16, 2007
by the PA Team

Personal Touch

Filed under: Personalization, VDP

Thanks to improvements in customer data, more businesses are able to take advantage of variable data printing—personalizing communications and increasing ROI.

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Posted
Aug 15, 2007
by the PA Team

Kodak’s Digital Transformation

Filed under: Presentations

Kodak endured some growing pains when the industry moved from traditional film to a new technology-digital imaging.

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Posted
Aug 14, 2007
by the PA Team

Welcome the Evangelist

Filed under: Marketing Strategy

When Jeff Hayzlett was hired as CMO and VP of Kodak’s Graphic Communications Group, he sat down with The Print Business to discuss his future with the photo giant.

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Posted
Aug 5, 2007
by the PA Team

Jeff Hayzlett, Ambassador of Print

Filed under: Presentations, Video

Jeff Hayzlett, Kodak’s Graphic Communications Group CMO and VP—and now the self-proclaimed Ambassador of Print—has some words of wisdom for smart marketers.

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Posted
Aug 1, 2007
by the PA Team

Booyah Video

Filed under: Video

Introducing Print Ambassador—the website you can count on for up-to-date information about printing and how you can benefit from the latest technologies.

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