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Archive for September 2007



Posted
Sep 27, 2007
by the PA Team

Best Practices in Digital Print—D’Youville College

Filed under: Personalization, Studies

After low response rates and poor enrollment from previous mailings, D’Youville College, a small liberal arts and general studies college in Buffalo, NY, decided to create more personalized…

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Posted
Sep 24, 2007
by the PA Team

Showtime Affiliate Mailing Program

Filed under: Studies

Proving you don’t need to be a media empire to put VDP to work for you, these small Showtime affiliates were able to create successful versioned campaigns…

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Posted
Sep 24, 2007
by the PA Team

Elegante Wedding Storybook

Filed under: Personalization, Studies

Elegante Wedding Photography needed a way to set them apart from the competition. Their idea-the Wedding Storybook, which uses one-to-one marketing tactics…

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Posted
Sep 20, 2007
by the PA Team

Forge Consulting—Personalized Collateral

Filed under: Personalization, Studies

Forge Consulting structures legal settlements for other firms representing personal injury cases. To gain the attention of potential high-profile clients, they enlisted the help of an agency…

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Posted
Sep 18, 2007
by the PA Team

Shoe Carnival Uses Personalized Mailing to Bring Customers Back

Filed under: Personalization, Studies

Shoe Carnival is a discount shoe retail chain with more than 250 stores located in the South and Midwestern United States.

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