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Archive for November 2007

Posted
Nov 18, 2007
by the PA Team

Tracking the Trends

Filed under: Statistics, Studies

In the era of accountability and demand for return on investment, direct marketing is king in a pool of advertising tactics. The consumer is now the boss and the message is highly personal (and measurable).

Meet Aaron Paul Lazar, a True Print Ambassador

Filed under: Video

Aaron knows how vital print is to communication. He has authored 12 mystery novels and as an engineer at Kodak, he develops digital color presses-improving on these machines is his own mystery to solve.

Reaching Boomers with Mail

Filed under: Market Segments, Statistics, Studies

Seventy-seven million people make up the baby boomer generation. This study, conducted by the United States Postal Service, delves into the perception vs. reality of this demographic.