TransPromo combines transactional information with promotional materials in a single document, such as your bank statement. An Intelligent Approach to TransPromo, a white paper by Pitney Bowes…
This article will get you thinking about your marketing tactics and target audiences. It reminds us as marketers that print and online marketing don’t compete—they work hand in hand.
Even in today’s digital age, there is still value in print. The article “Ink Staying Strong” discusses that while inks are changing, they’re not going away.
In this article from What They Think?, Harvey Hirsch discusses how to succeed in the marketplace today; you can’t ignore the emerging VDP (Variable Data Printing) technology.