This article details how TransPromo has become a cost-effective marketing program, the digital technology that has made it a success—and what print powerhouses like Hewlett-Packard, Kodak, Océ and Xeikon have to offer for its continued growth.
The Print Council was created to help printers increase their sales by promoting the power of print. Through the website Print in the Mix, sales representatives now have an organized resource full of the proven research and data they need for a successful pitch.
In this short clip, Ben Cooper, Executive Director of The Print Council, tells us how he sees the print industry evolving—and which printers will be the ones to come out on top.
This is the story of Jim Daniels, owner and sole employee of JDD Publishing in Rhode Island. Get the scoop on how Daniels discovered that online tactics alone aren’t enough—and how he grew his online business with the help of print.
With new media expected to get significantly more ad spend and companies planning to shift dollars away from print, we need to get across the important facts about print’s effectiveness in the marketing mix and put new/emerging media and print in the right perspective.
Let’s face it, changing the way we do things is scary—especially when it comes to our business. However, we all make changes at one time or another in our lives. And the truth of the matter is, while we tend to struggle a bit at first, once the transition is complete, we all usually come out the other side stronger and smarter for having taken the steps to better ourselves.
Results of the first annual survey of The Marketing Executives Networking Group (MENG) on Top Marketing Trends for 2008.
In this blog post, the Quiet Rebel Writer addresses the fact that print campaigns can break through the clutter when used in tandem with online marketing.