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Print in the Mix

The Print Council

Print is powerful. Rewarding. It delivers a wallop of results.

Need proof? Here are the facts, trends, resources and white papers that back it up. They speak to what we've known all along—print is truly valuable.
Posted
Jun 27, 2008
by the PA Team

Powering TransPromo

Filed under: Marketing Strategy, Statistics, TransPromo

This article details how TransPromo has become a cost-effective marketing program, the digital technology that has made it a success—and what print powerhouses like Hewlett-Packard, Kodak, Océ and Xeikon have to offer for its continued growth.

“While typical recipients spend somewhere around 15 seconds looking at a direct mail piece, they spend nearly three times that time with TransPromo documents…” said Guy Broadhurst, VP of Product Marketing, Océ North America, Production Printing Systems.

Read more about what Broadhurst and other experts have to say.

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