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The Print Council

Print is powerful. Rewarding. It delivers a wallop of results.

Need proof? Here are the facts, trends, resources and white papers that back it up. They speak to what we've known all along—print is truly valuable.
Posted
Jul 4, 2008
by the PA Team

How to Be a Green Converter. A retailer, a packaged goods maker, two converters and a supplier reveal how their companies do sustainability.

Filed under: Marketing Strategy, Sustainability

Consumers and businesses alike are turning their attention to environmental concerns and how to become more sustainable—and more profitable. If you’re wondering if the two go hand in hand, the answer is yes.

According to a Whole Foods Market survey, three quarters of consumers questioned say that they buy environmentally friendly products, while six out of 10 say that they are willing to pay more for such items.

Check out “How to Be a Green Converter,” to learn how various players in the print industry achieve sustainability by reducing their carbon footprint, pleasing consumers and ultimately having a positive impact on the environment.

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