Posted
Aug 29, 2008
by Laura Burroughs, Kodak Graphic Communications Group
The era of online social networking is a great time for corporations to reach out to their customers, colleagues and the industry to let them know that, “HEY—real people work here! We have opinions, positions, questions and answers!” That’s why we, at Kodak, launched GrowYourBiz.kodak.com.
Posted
Aug 29, 2008
by the PA Team
This post does a good job of succinctly explaining why TransPromo is all the rage, how it works, what it costs and how to track your ROI.
Posted
Aug 22, 2008
by the PA Team
This author says that he is frustrated with newspaper websites because they are not clearly differentiated from their printed pieces. He shares his suggestions (through his dissatisfaction) on how to make sites more user-friendly, which in turn, will attract a larger audience.
Posted
Aug 15, 2008
by the PA Team
Since it was launched in 2006, Women’s Health has grown its monthly magazine circulation from 400,000 to 1.1 million. The ad space they sell has also increased.
Posted
Aug 12, 2008
by the PA Team
Take a listen to what Noel Ward has to say about how print drives effective marketing campaigns.
Posted
Aug 8, 2008
by the PA Team
Are you familiar with the terms eco-marketing or greenwashing? This FREE 40-page guide from Monadnock Paper Mills will explain.
Posted
Aug 1, 2008
by the PA Team
A short, up-to-date synopsis on how you can make personalized marketing work for you—on any budget—as long as your message is relevant.
