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Posted
Aug 15, 2008
by the PA Team

Nothing Lean about Print at ‘Women’s Health’

Filed under: Marketing Strategy

Since it was launched in 2006, Women’s Health has grown its monthly magazine circulation from 400,000 to 1.1 million. The ad space they sell has also increased.

So, with readers and advertising budgets shrinking—and moving to online endeavors—how has this print publication managed to grow?

Mary Murcko, publisher of Women’s Health, shares her brand strategy with Matthew Schwartz, senior editor at Scribemedia.org.

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