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Print is powerful. Rewarding. It delivers a wallop of results.

Need proof? Here are the facts, trends, resources and white papers that back it up. They speak to what we've known all along—print is truly valuable.
Posted
Aug 22, 2008
by the PA Team

What Newspapers Still Don’t Understand About the Web

Filed under: Marketing Strategy

This author says that he is frustrated with newspaper websites because they are not clearly differentiated from their printed pieces. He shares his suggestions (through his dissatisfaction) on how to make sites more user-friendly, which in turn, will attract a larger audience. A few ideas:
1. Organize information so your readers can find what’s important to them
2. The Internet is interactive—your site should be as well
3. Update your content in real time

The bottom line—keep in mind that what’s important online is not necessarily what’s important offline.

Read more here.

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