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Posted
Aug 29, 2008
by Laura Burroughs, Kodak Graphic Communications Group

Kodak Launches GrowYourBiz.kodak.com

Filed under: Marketing Strategy, Resources

The era of online social networking is a great time for corporations to reach out to their customers, colleagues and the industry to let them know that, “HEY—real people work here! We have opinions, positions, questions and answers!” That’s why we, at Kodak, launched GrowYourBiz.kodak.com.

Launching on the first day of drupa, the largest printing equipment exhibition in the world that’s held every four years, we started with a team that was so excited about our Kodak drupa booth that we had blog posts from the show every day! Sometimes more than 1 per day.

GrowYourBiz.kodak.com is a place where people openly share insights on products, services, programs, and technologies that will help their customers grow their business.

Print Service Providers (PSPs) are challenged by their customers every day to know everything about the graphic communications industry. From environmental sustainability to personalized print, their customers expect them to be the experts—and their extra set of eyes—simply because they (the customers) don’t have the time.

PSPs look to “top dogs” like Kodak to teach them about the latest and greatest in the industry. This is where communication vehicles like blogs can help. Sites such as GrowYourBiz.kodak.com, PrintInTheMix.rit.edu and PrintAmbassador.com are full of useful information.

Professionally, we have a lot to gain from following corporate blogs and learning more about how companies like Kodak are using them. What separates online networking from traditional business communications? Social media writers are very willing to share what we know. All you have to do is ask.

So I invite you to visit GrowYourBiz.kodak.com and join the conversation. We hope people like you who seek helpful information on the Web will find lots of great ideas, tips, tools and conversations on the blog. And while you’re there, add GrowYourBiz to your RSS feeds.

We’re looking forward to hearing from you.

Laura Burroughs
Branding Police for the Kodak Graphic Communications Group

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