Print, specifically direct mail, is still full of life. The proof is in the numbers. According to The Content Wrangler, 98% of people check mail daily—77% at the first opportunity. And when personalized variable data printing is applied to your campaign, your mail efforts can break through the clutter.
Sometimes it’s difficult to do the right thing. But many businesses are starting to become more environmentally aware, they’re encouraging sustainability in the workplace—and they’re learning that it’s a lot easier than they think to get a green team off the ground.
Transcontinental Printing, the largest printer in Canada and the seventh largest in North America, is one of the top-ranked Canadian companies for its commitment to the environment.
As you consider your activities and objectives for 2009—and start planning your budget— here’s a quick rundown of how your counterparts will be spending their marketing dollars.
In its September issue, Inc. Magazine features its annual list of the Top 5000 fastest-growing, privately held companies in America.