Proximo Spirits, the makers of 1800 Silver Tequila, commissioned nine budding artists from the U.S. and Mexico to design collectible bottles that hit retail shelves in September. These nine designs will appear on 1,800 bottles as part of an $8 million promo, outdoor campaign and contest that also launched in September.
Sandra Zoratti, vice president of strategic development and transformation for InfoPrint, believes marketers who have been using inserts should try using onserts—her word for the increasingly popular transpromo technology.
Five industry experts share their insight on how you can optimize your next direct mail campaign to improve response rates and boost ROI.
See what they have to say.
The Association of National Advertisers (ANA) surveyed over 150 senior marketing executives and asked them to rank the top three issues directly impacting their marketing decisions and plans.
Print, specifically direct mail, is still full of life. The proof is in the numbers. According to The Content Wrangler, 98% of people check mail daily—77% at the first opportunity. And when personalized variable data printing is applied to your campaign, your mail efforts can break through the clutter.
As you consider your activities and objectives for 2009—and start planning your budget— here’s a quick rundown of how your counterparts will be spending their marketing dollars.
The era of online social networking is a great time for corporations to reach out to their customers, colleagues and the industry to let them know that, “HEY—real people work here! We have opinions, positions, questions and answers!” That’s why we, at Kodak, launched GrowYourBiz.kodak.com.
This author says that he is frustrated with newspaper websites because they are not clearly differentiated from their printed pieces. He shares his suggestions (through his dissatisfaction) on how to make sites more user-friendly, which in turn, will attract a larger audience.
Since it was launched in 2006, Women’s Health has grown its monthly magazine circulation from 400,000 to 1.1 million. The ad space they sell has also increased.
Take a listen to what Noel Ward has to say about how print drives effective marketing campaigns.