A short, up-to-date synopsis on how you can make personalized marketing work for you—on any budget—as long as your message is relevant.
TransPromo combines transactional information with promotional materials in a single document, such as your bank statement. An Intelligent Approach to TransPromo, a white paper by Pitney Bowes…
In this article from What They Think?, Harvey Hirsch discusses how to succeed in the marketplace today; you can’t ignore the emerging VDP (Variable Data Printing) technology.
One-size-fits-all marketing campaigns have been cluttering mailboxes and causing irritation among consumers—causing them to tighten purse strings.
VDP can be implemented in various degrees depending on available data. From basic versioning with minimal customization to a full spectrum of image and copy components modified to each individual…
After low response rates and poor enrollment from previous mailings, D’Youville College, a small liberal arts and general studies college in Buffalo, NY, decided to create more personalized…
Elegante Wedding Photography needed a way to set them apart from the competition. Their idea-the Wedding Storybook, which uses one-to-one marketing tactics…
Forge Consulting structures legal settlements for other firms representing personal injury cases. To gain the attention of potential high-profile clients, they enlisted the help of an agency…
Shoe Carnival is a discount shoe retail chain with more than 250 stores located in the South and Midwestern United States.
This presentation offers a bit of everything Kodak embodies, from the company’s photography heritage to its transformation into the digital imaging market, its acquisitions and the marketplace today.