The Association of National Advertisers (ANA) surveyed over 150 senior marketing executives and asked them to rank the top three issues directly impacting their marketing decisions and plans.
As you consider your activities and objectives for 2009—and start planning your budget— here’s a quick rundown of how your counterparts will be spending their marketing dollars.
The era of online social networking is a great time for corporations to reach out to their customers, colleagues and the industry to let them know that, “HEY—real people work here! We have opinions, positions, questions and answers!” That’s why we, at Kodak, launched GrowYourBiz.kodak.com.
Knowing the difference between various file formats can help you and your printer save time. Familiarize yourself with EPS, JPG and GIF files here.
The Business of Print Blogger Mike Philie shares his thoughts on what will be the top printing trends this year.
The Print Council was created to help printers increase their sales by promoting the power of print. Through the website Print in the Mix, sales representatives now have an organized resource full of the proven research and data they need for a successful pitch.
With new media expected to get significantly more ad spend and companies planning to shift dollars away from print, we need to get across the important facts about print’s effectiveness in the marketing mix and put new/emerging media and print in the right perspective.
Let’s face it, changing the way we do things is scary—especially when it comes to our business. However, we all make changes at one time or another in our lives. And the truth of the matter is, while we tend to struggle a bit at first, once the transition is complete, we all usually come out the other side stronger and smarter for having taken the steps to better ourselves.
Going green is all the rage worldwide. SustainPrint.com is an invaluable resource for people who want to stay up to date on the latest certifications, the who’s who of sustainability and information…