Sandra Zoratti, vice president of strategic development and transformation for InfoPrint, believes marketers who have been using inserts should try using onserts—her word for the increasingly popular transpromo technology.
Mailstream technology leader Pitney Bowes Inc. recently published a White Paper that addresses the environmental impact of mail. “The Environmental Impact of Mail: A Baseline,” discusses how the industry measures financial, social and environmental success, and aims to help the public better understand the effects of CO2 emissions generated by mail.
The Association of National Advertisers (ANA) surveyed over 150 senior marketing executives and asked them to rank the top three issues directly impacting their marketing decisions and plans.
Print, specifically direct mail, is still full of life. The proof is in the numbers. According to The Content Wrangler, 98% of people check mail daily—77% at the first opportunity. And when personalized variable data printing is applied to your campaign, your mail efforts can break through the clutter.
This article details how TransPromo has become a cost-effective marketing program, the digital technology that has made it a success—and what print powerhouses like Hewlett-Packard, Kodak, Océ and Xeikon have to offer for its continued growth.
Results of the first annual survey of The Marketing Executives Networking Group (MENG) on Top Marketing Trends for 2008.
Response rates from personalized print campaigns are out of this world. Get the facts on how print performs—and who’s responding to it—from experts such as: InfoTrends, Caslon & Company, U.S. Postal Service, Mail Moment
In the era of accountability and demand for return on investment, direct marketing is king in a pool of advertising tactics. The consumer is now the boss and the message is highly personal (and measurable).
Seventy-seven million people make up the baby boomer generation. This study, conducted by the United States Postal Service, delves into the perception vs. reality of this demographic.
VDP can be implemented in various degrees depending on available data. From basic versioning with minimal customization to a full spectrum of image and copy components modified to each individual…