Response rates from personalized print campaigns are out of this world. Get the facts on how print performs—and who’s responding to it—from experts such as: InfoTrends, Caslon & Company, U.S. Postal Service, Mail Moment
One-size-fits-all marketing campaigns have been cluttering mailboxes and causing irritation among consumers—causing them to tighten purse strings.
In the era of accountability and demand for return on investment, direct marketing is king in a pool of advertising tactics. The consumer is now the boss and the message is highly personal (and measurable).
Seventy-seven million people make up the baby boomer generation. This study, conducted by the United States Postal Service, delves into the perception vs. reality of this demographic.
VDP can be implemented in various degrees depending on available data. From basic versioning with minimal customization to a full spectrum of image and copy components modified to each individual…
From the Declaration of Independence to magazine articles you tear out to pass along to an interested friend, print proves it will stand the test of time.
After low response rates and poor enrollment from previous mailings, D’Youville College, a small liberal arts and general studies college in Buffalo, NY, decided to create more personalized…
Proving you don’t need to be a media empire to put VDP to work for you, these small Showtime affiliates were able to create successful versioned campaigns…
Elegante Wedding Photography needed a way to set them apart from the competition. Their idea-the Wedding Storybook, which uses one-to-one marketing tactics…
Forge Consulting structures legal settlements for other firms representing personal injury cases. To gain the attention of potential high-profile clients, they enlisted the help of an agency…