Sandra Zoratti, vice president of strategic development and transformation for InfoPrint, believes marketers who have been using inserts should try using onserts—her word for the increasingly popular transpromo technology.
This post does a good job of succinctly explaining why TransPromo is all the rage, how it works, what it costs and how to track your ROI.
This article details how TransPromo has become a cost-effective marketing program, the digital technology that has made it a success—and what print powerhouses like Hewlett-Packard, Kodak, Océ and Xeikon have to offer for its continued growth.
TransPromo combines transactional information with promotional materials in a single document, such as your bank statement. An Intelligent Approach to TransPromo, a white paper by Pitney Bowes…
This presentation offers a bit of everything Kodak embodies, from the company’s photography heritage to its transformation into the digital imaging market, its acquisitions and the marketplace today.