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Archive for the ‘VDP’ Category

Posted
May 26, 2008
by the PA Team

Why Legacy Marketing Is Costing US Companies $30 Billion A Month!

Filed under: Marketing Strategy, Personalization, VDP

In this article from What They Think?, Harvey Hirsch discusses how to succeed in the marketplace today; you can’t ignore the emerging VDP (Variable Data Printing) technology.

Untangling VDP, by Steve Khederian

Filed under: Personalization, Statistics, Studies, VDP

VDP can be implemented in various degrees depending on available data. From basic versioning with minimal customization to a full spectrum of image and copy components modified to each individual…

Personal Touch

Filed under: Personalization, VDP

Thanks to improvements in customer data, more businesses are able to take advantage of variable data printing—personalizing communications and increasing ROI.