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Archive for the ‘White Papers’ Category

Posted
Oct 10, 2008
by the PA Team

The Environmental Impact of Mail: A Baseline

Filed under: Statistics, White Papers

Mailstream technology leader Pitney Bowes Inc. recently published a White Paper that addresses the environmental impact of mail. “The Environmental Impact of Mail: A Baseline,” discusses how the industry measures financial, social and environmental success, and aims to help the public better understand the effects of CO2 emissions generated by mail.

TransPromo: Five Reasons Why Statement-Based Marketing Works

Filed under: Personalization, TransPromo, White Papers

TransPromo combines transactional information with promotional materials in a single document, such as your bank statement. An Intelligent Approach to TransPromo, a white paper by Pitney Bowes…

What’s in the Mailbox

Filed under: Marketing Strategy, Personalization, Studies, White Papers

One-size-fits-all marketing campaigns have been cluttering mailboxes and causing irritation among consumers—causing them to tighten purse strings.