Proximo Spirits has had a busy year…in the beginning of 2008, the company launched its successful “Unboxing” campaign. Check out the package design here.

Even The Beam Team blogger said that this experience was so much fun, it had to be shared.

Find out what their collaborative efforts brought to light after comparing a new ink removal process, enzymatic de-inking, with traditional chemical-based de-inking.

Why make the switch to onserts? A survey of 1,000 consumers, conducted by Zoomerang for InfoPrint, found:

• Almost 90% of respondents never made a purchase based on seeing an ad or offer on an insert
• 40% noted that inserts are often irrelevant or impersonal
• 64% said that they would use personalized offers printed on their bills or statements:
• 95%-100% of consumers open and read their bills and account statements
• 57 percent of respondents still prefer mail to e-statements for must-read documents

Zoratti also notes the challenges companies need to overcome to achieve success with transpromo. Read on and start improving your response rates!

See what they have to say.

Key findings include:

• Mail is a small component of most consumers’ carbon footprint.
• Running a single refrigerator for a year is roughly equivalent to the creation and delivery of 5,000 letters.
• Americans generate about 40% of the total U.S. CO2 emissions through power used to operate their homes and fuel for transportation activities
• Sustainable forests and their related products are increasing in developed countries, despite growth in population and economic activity.
• The industry has adopted many initiatives to reduce mail’s carbon footprint—but it must further understand and expand sustainability.
• Direct mail accounts for about 2% of the total tonnage of the U.S. municipal waste stream.
• Almost 39% of direct mail in the U.S. was recycled in 2006.

According to Paul Robbertz, Pitney Bowes vice president of environmental health and safety, “We believe that this new research will be the foundation of future studies, initiatives and collaboration that lessen the carbon footprint of the mailing industry.”

Download the full White Paper here.

The Association of National Advertisers (ANA) surveyed over 150 senior marketing executives and asked them to rank the top three issues directly impacting their marketing decisions and plans. Their rankings:

January 2008 e-mail survey of 157 marketers who are ANA members.

Content provided by Print in the Mix.

Get the facts and figures here.

Learn how you, too, can improve your response rate and ROI with 1:1 marketing. Check out the white paper “Cross Media Marketing 2008.”

Companies that are becoming more ecologically responsible benefit in many ways: employees are healthier; the company produces less waste, uses less energy, and becomes more profitable. What’s more, they’re gaining consumers’ respect.

If you’re asking yourself: What is sustainability? What will this department do? And how can I get involved? Read on.

Check out their new series called EnviroTerms and Trends. They spell out issues the company and their customers currently face—and show exactly how Transcontinental remains environmentally responsible.

Furthermore, this past April, Transcontinental Printing’s vice president of U.S. and Quebec sales for the catalog and magazine group, Bruce Jensen, sat down with Publishing Executive to discuss the state of today’s magazine printing industry. Click here to find out what he had to say.

Direct Marketers: 2009 Changes in Spending

Based on respondents using each method. Survey conducted for Direct by Penton Research, an in-house firm. Results based on 266 responses returned by qualified participants: corporate and general managers (43%); sales/marketing execs (34%); circulation or media managers (6%); advertising or promotion managers (4%).  The remaining 13% were fulfillment, operations or productions managers, CIOS, and consultants.  The median annual revenue of respondents’ companies was $131.7M. 

Source: Direct supplement, June 2008. 

Content provided by Print in the Mix.