What the heck is VDP?
Hey, it's a valid question. If you're looking for the answer, or have questions about anything else print-related, here's the place to ask. Print experts are standing by.
Print is powerful. Rewarding. It delivers a wallop of results.
Need proof? Here're the facts, trends, resources and white papers that back it up. They speak to what we've known all along—print is truly valuable.
The TransPromo Buzz—Catch it!
A savvy marketer recognizes that today's consumers are bombarded with literally thousands of promotional messages daily. That's why they're leveraging new and exciting ways to break through the clutter and reach targets through an old, tried and true communications medium—the transactional document. People spend time reviewing their monthly statements...which makes it a perfect opportunity to ensure your marketing message is noticed. It's a buzz that's growing in the marketplace. Check out the clips below to hear what the experts are saying!
Barb Pellow, Group Director, InfoTrends
What's the buzz on TransPromo?
Pat McGrew, Worldwide Segment and Solutions Marketing, Kodak
So what is TransPromo, really?
How are smart marketers leveraging TransPromo?
How are smart marketers leveraging TransPromo (cont.)?
Reaching customers and growing business – the TransPromo way!
Smart marketers understand that effectively utilizing print media as part of larger, integrated campaigns drives results. Take Kodak's "Pricey Ink Stinks" campaign, originally designed to promote the All-In-One Printer with packaging, sell sheets, and flyers. It evolved into something much bigger this year when Kodak landed sponsorship of Donald Trump's
Celebrity Apprentice.
The result? Since appearing on
Celebrity Apprentice and gaining an unheard of 47 minutes of "free advertising," sales of KODAK All-In-One Printers doubled the week following Kodak's episode! Now that's bang for your buck, and a powerful testament to the effectiveness of integrated, multitouch campaigns.
Click here to learn what the celebrities think of Kodak products.
Case Studies
